Friends of the Academy brings together all of us who believe in making time for great fellowship through the spirit of contribution through socializing, a sharing of thoughts, ideas and vision, amongst a like-minded fraternity who dearly cherish such noble indulgences that is becoming oblivious in the fast-paced world that we live in today. The extent to which the World Wide Web has influenced our lives, lifestyle and activities bear attention for what used to be perceived as only virtual has today become Reality as we get unconsciously sucked into this ubiquitous cyber hemisphere. Our deepest appreciation go to the many Friends we have out there who sacrifice time to continuously contribute to make our world a better place despite the challenges faced in today’s world where conditions change and competition grows. Uncertainty is the new normal, so what do we do? We move fast. We stay flexible. We stay nimble. WE ADAPT. The Internet has impacted us in so many ways – the way we do business, the source of our entertainment and of our research, and for many too, the source of our income! Local has indeed become Global as the world gets “flatter” by the day. Whatever paradigm shifts we experience in our social and work life, we should strive to live life to the fullest, like there is no tomorrow! Come and meet our friends!

New Media marketing strategies to attract more customers TODAY!

The new buzz word that’s been zapping around the business circle these days is a two-worded phrase called social media, which interpreted in full stands for social media marketing, which is vehemently widely used as a business jargon today.

Although you may or may not have heard of this terminology, I would guess you certainly are a part of it already, if you ever sent and received text messages (SMS) on your cell-phone, or work on any Internet-based communication application like e-mail or just simply surfing the Net.